MALAGA, A CITY TO ENJOY
More than a book, this editorial project has become a great success after its 4 reissues and is the protocol book for tourism in the city of Malaga.
An experience in itself, this publication takes us through the vital story of its author, a writer who seeks inspiration in Malaga as so many great artists did before him, a dynamic, open, cultural, innovative Malaga, but full of curiosities, mythical places, anecdotes and experiences in short that no tourist can miss out on when visiting our city.
A project developed in its entirety by our team, from storytelling, through writing, production and distribution.
Malaga ciudad genial as a city brand
In addition, together with the Malaga City Council and the Tourism Area, we created Malaga city of museums, the image of Malaga as the Cultural Capital of Southern Europe. This was intended to give visibility to our city as a place for culture, with world-class museum spaces such as the Centre Pompidou, the Customs Museum, the Center for Contemporary Art, the Russian Museum or the Picasso Museum among others, which are world-class cultural references. We take care of bringing the logo of this city brand to life and creating the merchandising and signage necessary for its advertising.
The case of Málaga, ciudad genial as a city brand, is a nationally and globally recognized success story. You can find more information on our blog in Spanish where we talk about “City branding or marca ciudad: qué es y casos de éxito”.
Client: Malaga City Council
Pieces: Literary edition
Scope: International Tourism
STRATEGY, PLAN, ACTION!
At # FANS Marketing we go for communication in a comprehensive way, addressing all the facets that make a project or brand visible, through our creativity, design, communication and digital marketing departments.
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