Comprehensive Project for CIVA – Interpretation Center of the Vine, the Olive and Olive Oil (SCAAVO)

At FANS Marketing, we supported SCAAVO in the creation and launch of CIVA, a unique space dedicated to the culture of wine and olive oil in Mollina. This comprehensive project spanned from brand identity to the visitor experience, resulting in a solid, coherent brand ready to grow.

We developed a complete branding and corporate identity that connects with the essence of the vineyard and the olive grove, blending tradition, territory and innovation. We brought this identity into the physical space through interior design, signage and wayfinding, creating an attractive, educational and memorable experience inside the center.

We also created all essential graphic design assets to strengthen its communication and brand presence. In the digital sphere, we designed and developed the official CIVA website, a modern and visual platform focused on user experience, featuring interpretive content, visitor information and educational resources. The project was completed with a comprehensive SEO optimization, ensuring visibility and competitiveness in a growing sector.

The result: a modern, coherent and well-positioned cultural brand capable of communicating the value of the territory while attracting visitors, schools and enthusiasts of wine and olive-oil tourism.